Loading ZIP outlines…
Circle is measured from where you first press; Lasso follows your outline. The switch under Add and Remove decides which ZIPs count: Touching (any ZIP the shape touches), Center in (the ZIP's center point is inside) or Fully in (the whole ZIP is inside). For an exact distance, type a ZIP above and press Radius.
To leave out PO Box or single-organization ZIPs (a company, university or government office), or to keep only those, uncheck the others under ZIP types in the list panel.
The dotted grip on each box moves it: click or tap the grip to fold the box away, drag it to put the box somewhere else.
About ZipZoomer: what it does, the data it uses, and answers to common questions.
ZipZoomer builds the ZIP code list for a Google Ads campaign: pick the ZIP codes around your business by radius, draw the area you serve, or paste a list you already have, then copy it one ZIP code per line, ready for Google Ads’ bulk location entry. Targeting by ZIP code gives you clean edges, results you can read ZIP by ZIP, and the same list you use for mail and service areas.
The map above opens on a 10-mile radius around 98101 in downtown Seattle as an example. Search your own ZIP code to start there.
A 25-mile radius around a big city can hold 500 or more ZIP codes, and a regional campaign several thousand. To paste them in batches, choose New line, press Download file, open the .txt file in any text editor, and copy 1,000 lines at a time. Sorting by ZIP number (the list panel’s Order setting) keeps each batch in one part of the map, which makes the review in Google Ads easier to check.
To keep ads out of some ZIP codes inside a wider target, such as an area you do not serve, build that list the same way and paste it on the Locations exclusions tab with Exclude all. Exclusions count toward the 10,500 limit. ZipZoomer’s Remove tools help here too: select the whole area, cut out the part you want to exclude, and the list you copy is already the difference.
Google Ads can also target a radius around an address. That is quick, but the circle’s edge cuts through neighborhoods and its reports are by location, not ZIP code. A ZIP list from ZipZoomer lets you decide the edge with the edge rule, see the 2020 population before you spend, and reuse the same list for mail, landing pages and reports. See how many ZIP codes a radius holds in cities and small towns.
Up to 10,000 individual locations, ZIP codes included, within Google’s limit of 10,500 location targets per campaign, which also counts exclusions (checked October 26, 2026). Bulk entry takes up to 1,000 at a time.
Usually not when the country field under the bulk box is set to United States. Google’s own example adds it (“94103, California”), so add the state for any ZIP code Google does not match.
They cover post office boxes rather than homes and have few or no residents, so they add little to a campaign’s reach. Uncheck PO Box ZIPs under ZIP types to leave them out of every radius and drawing.
Press Copy share link in the list panel and save the link: it reopens the same ZIP codes on the map. Download file saves the list itself.
No. ZipZoomer has no connection to your ad accounts. You copy the list and paste it into Google Ads yourself, so nothing about your campaigns passes through ZipZoomer.
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