ZipZoomer Plan an Every Door Direct Mail drop: start with the ZIP codes

Loading ZIP outlines…

ZipZoomer is a quick first step for a USPS Every Door Direct Mail (EDDM) mailing: see the ZIP codes around your shop on one map, check how many people live in them, and settle the area before you pick carrier routes. EDDM works route by route inside each ZIP code, so a ZIP list is your checklist for the USPS tool.

The map above opens on a 5-mile radius around 64105 in Kansas City. Search your own ZIP code, or draw the neighborhoods you want to reach.

How to plan the mailing

  1. Map the area in ZipZoomer: a radius around your ZIP code, or a lasso around the neighborhoods you want.
  2. Check the size. The list panel shows the 2020 population of the ZIP codes; adjust the area until it fits your budget.
  3. Leave out PO Box and single-organization ZIP codes under ZIP types: they cover post office boxes and organizations, not neighborhoods.
  4. Copy or download the list and keep it beside you.
  5. Open the USPS EDDM Online Tool, search each ZIP code, and choose its routes on the map or in the route table.
  6. Finish in the USPS tool: check the delivery counts per route, the piece size and the drop-off Post Office.

How EDDM works (checked October 26, 2026)

Why start with ZIP codes

The EDDM tool shows routes for the place you search, which makes it slow to compare areas or see where one ZIP code ends and the next begins. ZipZoomer shows every ZIP code in the area at once, with outlines, county lines and the population total, and lets you try a 3-mile and a 5-mile area side by side in seconds. Once the area is settled, the list tells you which ZIP codes to open in the USPS tool, and the 5,000-piece-per-ZIP Retail limit tells you which ones might need two days.

ZIP outlines and carrier routes

A carrier route is one mail carrier’s set of addresses inside a ZIP code. ZipZoomer’s outlines are the Census Bureau’s 2020 ZIP Code Tabulation Areas, which follow ZIP codes closely but are not USPS route maps. Use ZipZoomer to choose the ZIP codes and the general area, and the EDDM tool for the final route choice and exact counts.

Population and mailboxes

The population in ZipZoomer’s panel counts people (2020 Census), not mailboxes. Households are fewer than people, and the EDDM tool counts residential and business deliveries on each route. Use the population to compare areas, and the route counts to order prints.

Questions and answers

Can I mail to a whole ZIP code with EDDM?

You choose routes, and selecting every route in a ZIP code covers it. With EDDM Retail, a mailing can be 200 to 5,000 pieces per day per ZIP code, so a large ZIP code may need to be split across days or sent through EDDM BMEU.

Do I need a permit for EDDM?

Not for EDDM Retail, which uses a USPS.com account. EDDM BMEU, for larger mailings, needs a bulk mailing permit and a Business Customer Gateway account (checked October 26, 2026).

Which ZIP codes should I leave out?

PO Box and single-organization ZIP codes, which cover post office boxes, companies or campuses rather than neighborhoods. Uncheck them under ZIP types and every radius and drawing skips them.

Does the population equal the number of pieces?

No. It counts people. Each household gets one piece, so the delivery counts in the EDDM tool are what to print and pay for.

Can ZipZoomer send the list to USPS?

No. ZipZoomer has no link to USPS. Use the list as a checklist while you choose routes in the EDDM Online Tool.

Related pages

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